Who?
Application creators, prospective applicants, and successful applicants
My approach for improving IDA’s user acquisition strategy included:
Understanding current Fellow’s application experiences and usability ratings of the IDA website and application portal
Centering interview questions on users’ background, feelings, and pain points during their online experience
Leading human-centered findings communication to improve the application’s accessibility and intuitiveness
Alexis
Part-time Visual Artist & First-generation college student
Age: 19
Hometown: Los Angeles, CA
Major: Computer Science, Spanish Minor
Ryan
Poet, Student Body President
Age: 21
Hometown: Tampa, FL
Major: English
Upon examining my interview findings, I found that the most common pain points for the application process. Given this, I brainstormed and proposed alternate website configurations to improve application accessibility and clarity.